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Am I the only one who

The direct marketing trades are about to lose one of their more experienced editors. Tad Clarke is leaving his post as editorial director of MarketingSherpa

As a result of some Federal Trade Commission clarifications to the Can Spam act, many marketers’ unsubscribe processes could be breaking the law

Newsflash! Stop the presses! Tear up page one! And any other newspaper clich

On the heels of sending a lame-brained

A headline last week made it into this newsletter that never should have seen the light of anyone

Yes, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with

It

In a somewhat unbelievable turn of events, Susan Wilson, aka Shiksaa, granted an interview with Magilla Marketing last week

Performance-based marketing services provider Datran Media today announced it has acquired Top-Colleges.com, a search site that helps