Channel | Email

When are anti-spam activists going to admit that the Can Spam Act works? Never, of course. They like to call it the You Can Spam Act

Multiple e-mail service providers have announced new partnership deals this week. First, Responsys announced today it has struck a deal with richrelevance

A New York man was sentenced to 30 months in jail by a federal court earlier this week for sending unsolicited commercial e-mail to 1.2 million AOL subscribers.

Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.

There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany. The word? “Because.”

Going through the checkout line at a Manhattan supermarket the other day, I received what has to be one of the stupidest free samples ever—a tiny bottle of water

I do not believe I

Listrak announced today that it has launched Listrak 4.3, the updated version of its e-mail marketing software. According to a press release, the new version includes

The Federal Trade Commission

In suing Comcast for blocking his e-mail messages from subscribers