Channel | Email

MassMutual's Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

What will e-mail marketing be like in five years? First, readers should keep in mind I'm the guy who predicted in the late '90s that AOL was going down

MassMutual's Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it's new

E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology

Eddie Davidson, the fugitive spammer who apparently shot and killed wife, child and himself in July, was drug and alcohol free when the murder/suicide occurred, according to his autopsy report

The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule

The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers

E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues