Alive and Kicking: Execs Agree that E-mail DM is Sound
If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries
If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries
While e-mail is increasingly blurring the lines between Americans’ work and home lives, it has also led to more flexibility and most workers don’t believe it has added significantly to their overall workload
E-mail appending firm FreshAddress is expected to announce today it has signed an agreement to purchase deliverability concern Return Path
Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings
OK, so I
Usability expert Jakob Nielsen recently published a study of close to 100 transactional e-mails conducted in two phases, five years apart. The results aren
Spam carrying dangerous attachments soared in the third quarter of this year to eight times the volume sent in the second quarter, according Sophos
For reasons known only to the folks at the Direct Marketing Association, the group has included its cockamamie e-mail preference service, or eMPS, in its newly revamped direct mail opt-out service DMAchoice
Whenever the mainstream media embarrasses itself and I am ashamed of my profession
The judge presiding over defunct e-mail marketing firm e360 Insight