Channel | Direct Marketing | Print

What It Means to Mailers

|  by Chief Marketer Staff

The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

Elvis Fans

|  by Chief Marketer Staff

Despite his enduring popularity, obtaining lists of Elvis Presley's fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

Universal Solution

|  by Chief Marketer Staff

In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog's total business.Steve Milo, president of the Baltimore-based

Well-Done Promotion

|  by Chief Marketer Staff

If you plan on popping into one of Omaha Steaks' grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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