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IN RESPONSE TO "sluggish sales and stiffer competition," apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question

He propose that articles about spam in the press and other media ought to be called spam as well. They're about as prevalent and intrusive. Case in point:

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

A new service allows people to sign up for "free" long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle's

Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association's annual

Database marketers have a new resource available. It's R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher