Channel | Direct Marketing | Print

Successful crosschannel marketers recognize that the pot of gold at the end of the rainbow really depends on leveraging the strengths of all channels. Here's a few tips for 2012

We

Pittsburgh-based InventHelp has launched a new DRTV campaign aimed at inventors looking to develop and market their products.

The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts

2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”

McAdams, a family-owned web-printing firm, had a B-to-B database of 1,800 existing customers, but only 350 were active. In 2010, McAdams installed a high-quality inkjet inline printer that it wanted to advertise to its customers, but also to potential new acquisitions.

Things at the U.S. Postal Service must be really, really dire and out of control when they come to the attention of prominent political satirists like "The Daily Show with Jon Stewart." In a segment airing last Thursday, show regular Wyatt ...

Over the last few years, data marketers have gone to extreme lengths to cherry pick what they think is the perfect audience for each communication they send. But is this approach producing a profitable universe—or just a small one?

Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories. As recently as 2008, Green Top's website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers' sites.

Gamification is the process of making the expected fun – or at least a little more interesting. Here's how you can get started incorporating gamifcation into your marketing and loyalty campaigns