Is Marketing the New Finance?
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.
Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.
Lists featured this week include Ranger Rick Jr., Seattle Met Magazine and Zantrio Email.
Black Friday sales were up, as consumers shopped both online and instore in droves. Here's a round-up of the weekend's stats and trends.
It's beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here's a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.
Thanks to an abundance of files on the market, consumer email list rental prices are at an all-time low, according to Worldata's fall 2012 list price index.
List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.
Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.
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Consumers are becoming more hesitant to share personal information with marketers