Resolve to Have a Better Contact Database in 2013
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.
The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.
Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.
Lists offered this week include The Colorist, Feed International and Revive America USA.
Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.
Copywriting guru Herschell Gordon Lewis gives his take on this year's creative crop. See which websites and catalogs are worth a second look.
Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.
List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.