Channel | Direct Marketing | Print

Lists featured this week include Humane Society International - Canada and Asia Cloud Forum.

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

Lists featured this week include Carus Publishing and Crutchfield.

Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.