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Bankers Groups Sue TJX Over Credit Card Data Breach

|  by Chief Marketer Staff

The Massachusetts Bankers Association said it will file a class action lawsuit in U.S. District Court in Boston against TJX Cos. Inc. in response to the company's credit and debit card data breach in which more than 45 million cards may have been compromised.

Kid Chic: KooKoo Bear Targets High-End Children’s Furniture Market

|  by Chief Marketer Staff

All moms want their children's bedrooms to be special. For some, that means taking the tykes to Target and letting them choose between the Spider-Man, Dora or SpongeBob sheets. But for style conscious moms, that means outfitting the room in fully coordinated high-end furniture, bedding and accessories. These upscale mamas, who might not blink at…

Forget About Money – Kids Change Everything

|  by Chief Marketer Staff

Sure, there are oodles of events that alter your habits as a consumer. Graduating college, getting married, buying a pet, moving to a new city. But the big honkin' mother of all lifechanging events is, well, becoming a mother. Or a father, of course.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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