Channel | Direct Marketing | Print

Service disruptions are usually bad news for marketers. But somehow, Apple can turn disruptions into lemonade. Click here to read why their "We'll be back soon" Post-It icon generates a ton of positive press.

The term Marketing 2.0 is on the verge of becoming a part of a marketer's vocabulary. But how should it be defined? Click here to avoid a conversational faux pas.

Want to sell to men on Super Bowl Sunday? Make them laugh. Why does humor appeal to guys? Click here and find out.

Hey Target: Wake up and smell the blogosphere. Click here and read why Public Relations guru Len Stein says Target's communications policy doesn't match its customer experience.

A recent catalog from Heavenly Treasures offers diamond-encrusted peace symbols, as well as more traditional wares (gold spider earrings, sailboat pins.) Mothers Against Drunk Driving has sent out a 5

Direct mail and telemarketing are the most successful media to combine with e-mail, according to a report published last week by the UK's Direct Marketing Association.

In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard.

Here's a marketing insight you probably didn't know: Cleaner supermarket shoppers tend to be better fed. Well, one could infer that by looking at A&P

Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site's been in the works for about six

Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted