Pay-for-performance marketing services firm ValueClick has agreed to pay $2.9 million to the government to settle deceptive advertising charges brought by the Federal Trade Commission, the company announced last week.
Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.
A federal judge has ordered the arrest of credit card processor Ira N. Rubin for failing to show up at a hearing on claims that he had violated court orders issued against him for his role in aiding a credit card scam.
Abercrombie & Fitch Co. posted net income of $216.8 million for the fourth quarter, a 9% increase over the same period last year last year.
The old Theory Y concept of management opines that consumers are inherently motivated and ambitious and just need to be encouraged in the right way. Today, some brands are following that school of thought. Click here for more.
The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.
A critical part of managing a brand's reputation is monitoring for negative publicity online. To find out what you should do to keep your brand's name clean, click here.
When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base.
Roughly a decade ago, I underwent a rite of passage necessary to becoming a full-fledged direct marketing reporter. This rite occurred at the hands of Andi Emerson, the DM doyenne who died last week. Andi suffered no fools, and early in my career at Direct I must have screwed up the name of the organization…
