Channel | Direct Marketing | Print

A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there's at

WHAT Direct Marketing Association of Atlanta MEMBERSHIP Some 100 marketers and DM industry vendors WHY YOU SHOULD JOIN The group recently became an independent

With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers.

Dunkin' Donuts' online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.

NEW LISTS OK! Magazine Eight segments from OK! magazine's circulation file are available from Northern & Shell North America Ltd. One is a list of 234,771

So how was your Valentine's Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.

If you're a multichannel marketer in challenging economic times, it pays to think beyond your own four walls

Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing

As an online marketer, what keeps you up at night? For a lot of us it's the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI.

Ron Paul's (failed?) presidential campaign certainly demonstrated online fundraising prowess. But good old-fashioned direct mail played a highly unusual