Channel | Direct Marketing | Print

Alleged Mortgage Scammers Arrested and Shut Down

|  by Chief Marketer Staff

The mortgage crisis took an ugly new turn last week when several alleged scammers were arrested in California and their businesses closed. The defendants telemarketed homeowners to offer fraudulent loans, then used “psychological pressure, forgery, and outright lies” to close the sale, Attorney General Edmund G. Brown Jr. said in a statement.

Next plc Income Rises 6.8%

|  by Chief Marketer Staff

Next plc, parent of the Next Directory catalog, posted net income of $353.9 million pounds ($701.3 million) for the year ended Jan. 31, a 6.8% increase over 331.5 million pounds ($656.9 million) in the prior year.

Fraud Linked To Supermarket Data Breach

|  by Chief Marketer Staff

Hannaford Bros. Co. revealed that its computer network had been hacked, and that credit and debit card numbers belonging to customers of its chain of supermarkets had been stolen. Hannaford also said it knew of

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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