Australian media mogul Rupert Murdoch must have been feeling a little restless in April. When not trying to acquire his third New York City-based newspaper, he was pressuring the managing editor of his Wall Street Journal property into an early retirement. Speculation held that change wasn’t coming to the Journal as quickly as its Oz-based…
Some people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times
It's exciting to be in a room full of rapt bidders vying for a prize in a charity auction. But you know what's even more exciting? Raising a lot of cash
The Brooklyn Academy of Music's annual online auction of fine art accounts for only a small part of the $24 million the performing arts center raises
Richard Viguerie became the father of political direct marketing because he hated asking people for money. In 1961 the then green Texan, as he describes
WHAT Mailing and Fulfillment Service Association of New York MEMBERSHIP Fifty-four corporate members with 227 individual participants, including mailers,
It's no secret that in these tough economic times direct marketers have to be able to justify their investments. So it should be no surprise that their
Let's face it: Most premiums are boring. Pens? Nah. T-shirts? Eh. Mugs? Zzzzzzzzzzzzz For the recent Night of Too Many Stars benefit for autism education,
Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing
The direct marketing job outlook has deteriorated for the second consecutive quarter, according to a survey by Bernhart Associates Executive Search. Layoffs
