Channel | Direct Marketing | Print

Video has taken the Internet by storm, but many online retailers haven’t really used it to their best advantage. Learn how to make video work in e-commerce

Mobile commerce, or m-commerce, is more than just a shrunken version of a traditional Web site. Chief Marketer managing editor Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, yet different

Raise your hand if you're taking a staycation this summer. That's the buzz word of 2008, and marketers want to take advantage of the economy-driven stay-at-home phenomenon

As Mattel's head of global licensing, Richard Dickson oversees Barbie, Hot Wheels, Fisher-Price and many other of the world's best known toy brands. Promo magazine's Amy Johannes recently talked with Dickson about how the company is turning these playthings into lifestyle properties

The 1950s are back in Sephora’s 2008 summer catalog, which is formatted to look like a retro-style pinup calendar. The catalog also a features a “Best of Sephora 2008” sweepstakes. On a more somber note

Success, it is said, has a thousand parents. Failure is an orphan. But when a consumer-focused mail campaign generates a 0.0625% response rate

The total number of donors to organization in the Target Analytics Index of National Fundraising Performance dropped by 4% between the first quarter of 2007 and first-quarter 2008

The direct marketing industry generated $19.7 billion in transaction value among the 398 deals tracked by investment bank Petsky Prunier during the first half of 2008. While the number of transactions jumped 21% from the first half of 2007, the value of the transactions fell from $26.8 billion a year ago.

The U.S. Postal Service has created a new operating structure to reflect changes in the business landscape. First off, the USPS is grouping all major shipping and mailing products in one unit and has named Robert F. Bernstock president of its newly created shipping and mailing services division.

David McCreight, formerly president of Lands’ End, will join Under Armour Inc., an apparel, footwear and accessories firm.