Direct Marketing | Print
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Direct Marketing | Print
Barclaycard US Names Michelle Bottomley CMO
Barclays PLC has appointed Michelle Bottomley CMO of Barclaycard US, its credit card business in the United States.
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Direct Marketing | Print
Madden 09 Marketing Rolls Out
It’s the 20th anniversary of the iconic Madden NFL video game franchise, and marketers are partnering with it as if it was a major motion picture debut. And, all the hype started even before
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Direct Marketing | Print
Will Gold Medals Spark Post-Olympic Marketing Deals?
Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes
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Direct Marketing | Print
Loose Cannon: Microsoft’s Live Search Ain’t Dead-On
When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be
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Direct Marketing | Print
Out of Stock Items Are an Opportunity to Gain a Customer
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer?
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Direct Marketing | Print
Postal Carrier Pleads Guilty to Hoarding Direct Mail
If marketers in the Raleigh, NC area have been wondering why response rates in certain neighborhoods have been non-existent, now they have a possible explanation.
A 58-year-old former mail carrier admitted yesterday in federal court that he had stashed thousands of pieces of commercial mail at his home
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Direct Marketing | Print
Credit Card Mail Volume Drops For Third Consecutive Quarter: Mintel
For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year
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Direct Marketing | Print
Letters to the Editor
Letters in response to Loose Cannon: Microsoft’s Live Search Ain’t Dead-On
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Direct Marketing | Print
Loose Cannon: Microsoft’s Live Search Ain’t Dead-On
When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible.
But if that scheme happens to be the brainchild of Microsoft, even the battle-weariest of us are loath to dismiss it out of hand.
These are the circumstances surrounding Live Search, Microsoft
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Direct Marketing | Print
Meet the Broker: Liz Crowfoot
Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences