Channel | Direct Marketing | Print

Secondary search can do wonders for a company. But for many marketers it's still under the radar

NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes' weekly e-mail newsletter for investors interested in mobile

Mailers may be happy about postal reform. But it hasn't relieved all their worries. They're concerned, for example, about the 2009 rate hike. Yes, we

Making a negative comment about McDonald's is like making a negative comment about God and motherhood. Not since I saw a full-page ad for Louis Vuitton

CelebDirect has begun a direct response print, online and infomercial campaign for the Muscle Flex exercise system. It's starting with half- and full-page

Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,

More than 60,000 nonprofits have partnered with a new Yahoo-powered search engine and shopping mall to help supporters make donations simply by searching

The Sunday paper is still many consumers' go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their

Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly

Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This