Channel | Direct Marketing | Print

The Talbots Inc., a direct marketer of women's apparel, shoes and accessories, has made agreements with three banks to convert its uncommitted working capital lines into committed lines.

Atrium Innovations Inc., a health supplements marketer, has acquired Nutri-Health Supplements LLC for $23.9 million.

Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC.

Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It's time to take a closer look at the other green on everyone's mind

ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse

Mary Kay Ash, founder of the Mary Kay cosmetics company, died in 2001. But her office north of Dallas remains the way she left it. It has pink walls and

Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will

During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in

If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an

B-TO-B DM TESTING Just read Ruth Stevens' article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott