Channel | Direct Marketing | Print

DM Employment Picture Reaches New Lows: Survey

|  by Chief Marketer Staff

Nearly half of all direct marketing companies have a hiring freeze, up from just over one third last quarter, according to a new survey. Another 20% are planning to reduce staff, up from 17% last quarter, while only 21% will add staff, down from 31%. These numbers represent all-time lows in a tracking survey.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Seeds of Change, an organic seed catalog, is marking its 20th anniversary with tote bag and cap offerings, as well as a wide variety of live plants, herbs, gourmet greens and cover crops featured in its latest mailing. Food for the Poor has created an insert piece which went into the National Catholic Register. The…

Williams-Sonoma to Lay Off 1,400

|  by Chief Marketer Staff

Williams-Sonoma Inc. will lay off 1,400 employees (about 18% of its workforce) and close its Camp Hill, PA call center and Memphis, TN distribution center, all as part of an effort to cut overhead costs by $75 million.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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