Channel | Direct Marketing | Print

Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don't confuse cross-media with multichannel, as their objective differ.

NEW LISTS ConstructionProGuide.com Postal and e-mail addresses are available for 287,388 individuals in the construction industry who registered at ConstructionProGuide.com.

Hey, everyone! I made history! I am proud to report that I'm the first private citizen I know of to have been officially called stupid in an e-mail from

Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.

Dunkin' Donuts used word of mouth to promote a new coffee drink. Three out of four markets tested showed a lift.

Drive-in restaurant chain Sonic may be doing more text message marketing after a succcessful test last fall. The trial drew a 3% response.

Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.

Britain is considering selling a minority stake in Royal Mail under plans to restructure the state-owned postal services firm, the U.K. Department for Business Enterprise & Regulatory Reform (BERR) said Thursday.

Cataloger and retailer Limited Brands is laying off 400 workers, including 230 from its Columbus, OH headquarters.