Channel | Direct Marketing | Print

Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated

When asked how he was doing on March 19, 1996, Tom Foster answered,

Fashion marketer Aeropostale will launch a new

In a discussion of its 2009 plans, apparel marketer American Eagle referred to direct marketing

Don’t blame direct channels for Abercrombie & Fitch’s lackluster 2008 performance. While the retailer’s overall sales and net income fell, direct sales rose both in term of total volume and as a percentage of sales. More, along with The Analyst's Take, follows.

Count apparel marketer Chico

A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies

Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary

Despite a 5-million-copy cut in catalog circulation, J.Crew

A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter…