Channel | Direct Marketing | Print

During its fiscal 2009, Blyth

While standard mailers generally favor the theory behind the U.S. Postal Service

The Container Store touts its

If a proposed test rollback of mail rates this summer goes through, listen for the sound of corks popping in Plano, TX. That’s because J.C Penney Co., which makes its headquarters there, was the biggest mailer during summer 2008, and stands to reap the largest benefit. On Friday, word began circulating through the direct mail…

While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a

The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.

The Talbots, Inc. has named Benedetta Casamento executive VP of Finance.

Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times.

While Jos. A. Bank had a strong year, little of its growth was attributable to its direct marketing activities. More, along with The Analyst's Take, follows.

Boston Proper, a multi-channel specialty retailer of women