Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than…
Baby products retailer One Step Ahead has combined its catalog effot with Leaps & Bounds, which targets an older consumer. A new subscription mailer from Vanity Fair contains a bookmark/calendar freemium. And National Geographic is offering a radio premium as part of an involved mail package touting a geography book for children.
Online retailer Bluefly Inc. reported a first-quarter 2009 net loss of just under $3 million, only slightly deeper than the $2.9 million+ loss it reported during first quarter 2008.
The U.S. Postal Service posted a net loss of $1.9 billion for the second quarter, compared to a net loss of $707 million in the prior year. This marks the USPS
The Postal Service’s board of governors will allow the Service to go ahead with a proposed summer postage reduction for Standard Mail rates. The change affects Standard Mail letter and flat rates.
A cursory glance at first-quarter financials for Cabela
Valassis posted net income of $13 million for the first quarter, as compared with $10.9 million in the prior year.
Today we meet Bill Ochs, director of list sales at Macromark, where he's worked for the past four and a half years. Despite overall economic gloom, he's been able to find strength in categories such as health and business opportunities.
Evercel, Inc. has purchased the assets of Stretch and Cover (S&C), Inc., a direct marketer of slipcovers.
The Home Marketplace
