Channel | Direct Marketing | Print

Revenue Up, Income Down For Systemax

|  by Chief Marketer Staff

Systemax Inc., which sells personal computers and electronics through a variety of direct and retail channels as well as through the CompUSA retail chain, generated $752.3 million during first-quarter 2009, up from $724.7 million in first-quarter 2008. But the company

Curmudgeon-at-Large: Did Ozzie Nelson Have It Right?

|  by Herschell Gordon Lewis

Some years back, when I was writing copy only for collector's plates, the realization hit me that copywriters, paralleling doctors and teachers, can get so immersed in a single subject that they lose sight of the total marketplace

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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