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Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates

Sales at recreational retailer Dick

There are always the tried and true, conventional approaches to building an opt-in email database. If you haven't done these yet, I'd suggest you start here

First-quarter sales for J.C. Penney Co. decreased 5.9%, to $3.8 billion, down from $4.1 billion for the same period last year. For the period ended May 2, net income sank to $25 million, from a net income of $120 million last year. Same-store sales fell 7.5%.

Eddie Bauer Holdings Inc. posted a net loss of $44.5 million for the first quarter, compared to a net loss of $19.3 million in the prior year.

Neopost USA Inc and GrayHair Software will link competencies in a joint offer to mailers.

Direct marketing-generated sales were off 21% from first-quarter 2008

Visant Corp., the scholastic goods direct marketer, reported net income of $4.1 million for the first quarter, compared to a net loss of $2.7 million last year.

The Yankee Candle Co. Inc. posted a net loss of $11.5 million for the first quarter, compared to a net loss of $7.9 million in the prior year.

Today, we meet Mark Zilling, senior vice president at MeritDirect. He's specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001.