Channel | Direct Marketing | Print

The Cornell Lab of Ornithology is offering a $15 introductory membership. Black Enterprise magazine has lowered its hard-offer subscription price. And ROAR, which rescues animals on native American reservations, is offerings

E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast released this week by Forrester Research

Donnelley Marketing, a division of infoGroup, announced last week it has been awarded the list processing contract for Duluth Trading Company

Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths

Interactive advertising is responsible for $300 billion of economic activity in America and represents 2.1% of the total U.S. gross domestic product, according to a study released last week by the Interactive Advertising Bureau

Schmidt Printing has acquired the cooperative direct mail line of business from Solar Communications Inc.

Neiman Marcus Inc. posted a net loss of $3.1 million for the third quarter, compared to net earnings of $55.4 million in the prior year.

Today we meet Jim Chiavelli, vice president of list brokerage at List Services Corp. for more than 10 years. He feels his background as a mailer at Taunton Press gave him special insight into the brokerage industry.

Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year

Fair Indigo’s summer catalog offers discounts on a variety of items. The Chronic Diseas Fund has mailed two fundraising promotions touting a matching gift for first-time donors. And Psychotherapy Networker magazine is offering a variety of downloadable premiums, archive access and a community forum as part of its subscriber value package.