Channel | Direct Marketing | Print

Postal Service Offers First-Class Postage Sale

|  by Chief Marketer Staff

The U.S. Postal Service will conduct a reduced-postage-rate test for high-volume first-class mailers. The discount program, which is similar to its summer sale for standard class mail, will go into effect on Oct. 1 and expire on Dec. 31.

Mail Stream: August 10

|  by Chief Marketer Staff

Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50.

Mail Stream: August 3

|  by Chief Marketer Staff

The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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