The Direct Marketing Association has updated its ethics guidelines for online behavior and mobile marketing practices. Adherence to the new guidelines, which were approved by the DMA
Mailer groups welcomed Postmaster General Jack Potter
In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.
Seeking to put postal customers at ease, Postmaster General Jack Potter late Thursday said the U.S. Postal Service would not raise prices for market-dominant products next year.
The British postal workers union is set to strike Royal Mail next Thursday if the two sides cannot come to agreement.
Brookstone Inc. has named Ronald D. Boire president and chief executive officer. He comes from Toys "R" Us where he most recently served as president, North America and corporate executive vice president.
The Supreme Court of Ohio has fined two companies and their owners nearly 6.4 million of $6,387,990 against two companies and their co-owners for allegedly illegally direct marketing living trusts and other estate planning documents.
Today we meet Kathy Duggan-Josephs, vice president of multichannel marketing at RMI Direct Marketing, a post she has held since June 2008 when RMI acquired her firm D-J Associates, which she opened in 1981.
Franklin Covey
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