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Direct mail isn't cheese, so there's no reason it should stand alone Try emulating Martha Stewart's strategy of brand omnipresence. The domestic diva's

Despite the economic downturn, 90% of Americans still plan to make monetary donations to nonprofits this holiday season, according to a new survey by the American Red Cross.

A newly redesigned Web site with expanded multimedia resources will help kick off the 2010 "Operation Rice Bowl" fundraising campaign for Catholic Relief Services.

Outdoor equipment marketer REI launched it first-ever television commercials yesterday, with two spots airing in selected markets.

More than half (55%) of retailers say their 2009 advertising budget is flat this holiday season, up from 43% in 2008, according to a study conducted by accounting firm BDO Seidman LLP.

J. Crew Group, Inc. recorded revenue of $414.1 million during third quarter 2009.

Delia

The Autumn Roots

U.S. credit card mailer sent 180 million direct mail solicitations to consumers during October. According to Mintel Comperemedia, which tracks card issuer mail volume, this is the highest per-month total seen since December 2008. More, along with The Cynic's Take, follows.

Parcel shipping firm UPS will raise its rates in 2010. The new rates will take effect Jan. 4.