Direct Marketing | Print
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Direct Marketing | Print
Williams-Sonoma Earnings Not Penalized By Catalog Cuts
Third-quarter 2009 direct marketing revenue for Williams-Sonoma Inc. dropped 8.1% from third-quarter 2008’s level, falling from $327.7 million to $301 million. But this was to be expected, as the company’s total catalog circulation fell 18.1%, and total pages circulated were down 20.6%. More, along with The Forecaster’s Take, follows.
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Direct Marketing | Print
Mail Stream: December 14
A bright orange catalog from Successories featuers a new look, new logo and 196 pages of inspirational merchandise. Soldiers
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Direct Marketing | Print
Talbots Posts Income of $17.2 Million
The Talbots Inc. posted net income of $17.2 million for the third quarter, compared to a net loss of $12.4 million in the prior year.
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Direct Marketing | Print
Cox Nixes Sale of Valpak
Cox Enterprises, Inc. said Thursday it is no longer
trying to sell off cooperative direct mailer Valpak, something it -
Direct Marketing | Print
Directmail.com Acquires Eagle Direct
Directmail.com, a direct marketing services provider, has acquired Eagle Direct LLC, a direct mail shop specializing in personalized, multi-insert pieces.
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Direct Marketing | Print
Insurers Increasing Medicare Mailings, Says Report
Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year
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Direct Marketing | Print
Meet the Broker: Jeff Bisset
Today we meet Jeff Bisset, president of London, Ontario’s Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.
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Direct Marketing | Print
Radware Tries Heroic Approach With Alteon Campaign
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.
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Data Driven ROI
Banks Promoting More Rewards: Mintel
In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.