How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?
"If you don't apply the right processes behind [a marketing automation system], then you've bought a very expensive email system," says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.