Channel | Data & Analytics

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

Businesses are increasingly investing in tablets for employees instead of replacing existing...

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.