Channel | Data & Analytics

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

What is the best strategy for your company, inbound or outbound marketing?

(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to…

(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the…

Consider this the golden age of data in marketing.

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.