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Acxiom Aims to Break “Data Monopoly” With New System
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.
Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?
Even in a digital world, don't forget real face-to-face conversations when it comes to generating customer feedback.
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
When prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you.
Event Marketer's latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.