![Omnicom Group and Publicis Groupe](https://chiefmarketer.com/wp-content/uploads/2013/08/merger595-160x125.jpg)
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
Facebook is expanding its retargeting technology to mobile devices, and this time it's doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.