Channel | Data & Analytics

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.