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Modern Marketing Health Check: Is Your Organization Enabled for Experience Management?
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.
To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .
To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.