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Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
Five predictions for ecommerce personalization in 2021.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.