Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.
Intuit's TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously
Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.
It's spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of
MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media
There's no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick's of Hollywood. But
As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra
THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship
Sears is showing its “softer side” in more than just ad slogans: It's getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged
