Search Wins the Prospecting Case for B-to-B Law Firm
A Southern California law firm specializing in business employment law has seen a 200% ROI from a search engine marketing effort designed to attract new clients.
A Southern California law firm specializing in business employment law has seen a 200% ROI from a search engine marketing effort designed to attract new clients.
Consumer leads often come laden with enough information to make marketing easy. The process of identifying and qualifying business leads
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.
Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.
This week's question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?
This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
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Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is