A few months ago, apropos of nothing, my 86-year-old mother turned to me and said "You know, I don't think that much of that Lady Gaga." "Well Mom," I replied, "that's fine, since you're not really her target demographic anyway." She looked at me a ...
So how frequently do you email your best customers? Have you considered contacting them less? That's what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are ...
I have a friend who hates the idea of birthday wishes on Facebook. All you're getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn't popped up in the corner of their Facebook home ...
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:
When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer
If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts. Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.
Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part,…
