When a marketer delivers goods in advance of payment, as in a "bill me" situation, there is a greater possibility of a lack of commitment on the prospect's part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard. For Hearst Magazines,…
"Moneyball," the current hit movie based on Michael Lewis' 2003 book by the same name, is a story that has two important lessons for direct and database marketers.
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said "You know, I don't think that much of that Lady Gaga." "Well Mom," I replied, "that's fine, since you're not really her target demographic anyway." She looked at me a ...
So how frequently do you email your best customers? Have you considered contacting them less? That's what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are ...
I have a friend who hates the idea of birthday wishes on Facebook. All you're getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn't popped up in the corner of their Facebook home ...
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:
When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer
If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
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