Channel | Agencies

This article outlines six hard and six soft skills to look for when hiring marketing talent.

A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax.

More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here's three common scenarios.

In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips

If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.

A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.

An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.

Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.