How to Leverage that June PRO Awards Trophy Win!
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
Advertisers paying agencies by labor and time is losing steam in favor of a percentage of advertising spend as advertisers look to simplify agency compensation.
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible.
Can you point to your office walls and declare them a work of art? B2B agency CommCreative can—and they’re not just looking at posters of their own campaign work.
It can be easy for agencies fall back on the saying "the client is always right." You want the client to be happy, so you do things their way. The problem is that it isn't true.