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Hosting a Pop-up Shop? Here’s your Checklist for Success
Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.
Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.
Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell.
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.
As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.
The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.
Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.
L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about "how and why centralizing their teams was so important.
Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.