![Aloha](https://chiefmarketer.com/wp-content/uploads/2019/05/aloha-160x125.png)
A Small Protein Brand Makes a Big Play to Grow Marketshare
Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is reinventing the brand—and marketing too.
Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is reinventing the brand—and marketing too.
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite to introduce two new characters.
Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.
As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.