![customer engagement](https://chiefmarketer.com/wp-content/uploads/2019/06/customer-engagement-850-160x125.png)
Marketing Structures Keeping Customers and Brands Apart—Report
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
There’s more focus on not just content, but content experience. It's time to use this opportunity to focus on advancing the experience.