Channel | Acquisition

Checkers Leverages NASCAR Sponsorship with Sweeps

|  by Chief Marketer Staff

Checkers/Rally's sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can ...

GSN Targets Bars to Promote Ballbreakers

|  by Chief Marketer Staff

GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by ...

OfficeMax Rides Chicago Baseball Rivalry

|  by Chief Marketer Staff

OfficeMax is using an instant-win game to activate its sponsorship of this weekend's Crosstown Classic series between Chicago's Cubs and White Sox. The What's Your Team? Sweeps will award a grand-prize "ultimate fan experience" with the winner's ...

Lipton Taps National Parks as Prizes

|  by Chief Marketer Staff

Lipton is out with a sweeps that sends the winners on getaways to some of the nation's national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each ...

Kraft Serves Oreo Jingle Contest

|  by Chief Marketer Staff

Kraft Foods is reviving Oreo's TV ad jingle "Ice Cold Milk and an Oreo Cookie" with a contest offering the chance to sing in an Oreo radio commercial. The Milk's Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their ...

Brain Quest Offers College Tuition Sweeps

|  by Chief Marketer Staff

Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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